The New York Times is selling your emotions

Did you know that your emotions are now a sellable metric? That’s the case if you’re a reader of The New York Times, at least, which announced in April that they’ve been tracking emotions felt by their readers using machine learning and surveys. From their year’s worth of data collection, the Times has identified 30 emotions that people feel when they read news articles. Of those 30, 18 are available to advertisers to purchase, according to AdWeek.

This is a companion discussion topic for the original entry at